Resume

• Led  a team of 27 designers, researchers, and interns in developing and implementing comprehensive user-centered design processes, design systems  across multiple products and IPs.
• Championed the creation of a design system and rapid prototyping framework for Farmville 2, achieving a 70% reduction in UX/UI production resources, eliminating UI bugs, and enhancing conversion rates.
• Led the UX teams at FarmVille franchise in optimizing features, significantly boosting user engagement and decreasing user support requests by resolving legacy issues.
• Formulated and executed strategic UX initiatives for FarmVille franchise, Casino games and Word puzzle games that contributed to increased revenue over multiple quarters.
• Designed and developed Praxis, an in-house heuristic framework for UX design, fostering effective decision-making and stakeholder collaboration.
• Built and mentored UX teams across live operations and developing new IPs, also contributing hands-on throughout various project stages.
• Collaborated with global leadership to shape operational policies and frameworks, enhancing team building and alignment with business objectives.
• Led usability testing and user research initiatives, providing actionable insights that drove product enhancements.

• Spearheaded the conceptualization and design of the User Experience (UX) for HIVE, India’s first custom ROM on the Android platform, including product strategy and social marketing.
• Worked closely with product managers, engineers, and executives to define project goals and ensure successful implementation.
• Facilitated design thinking workshops and user feedback sessions to nurture a culture of continuous improvement.
• Established and maintained design systems and style guides to ensure consistency across all product offerings.

Delivered art direction, motion graphics, character animation, industrial visualization, VFX, branding, and mobile app design (Android and iOS) for various projects.

• Designed and delivered UX, visual design, branding, and motion graphics for the OneFLO iOS app.
• Conducted user research and analysis to create user personas, user journeys, and wireframes.
• Collaborated with development teams to ensure the successful implementation of design solutions.

Directed art and motion graphics projects, including 3D animation, character animation, industrial visualization, VFX, print and web design, Flash animation, live/CG integration, and mobile app design (Android and Blackberry).

Created visual designs, animations, and transitions for India’s first indigenous Android phone and custom ROM, including motion graphics for promotional materials.

Served as the first visiting faculty member at the Bangalore campus, instructing first-semester students in Design & Digital Experience (DDE) and Design & Retail Experience (DRE) disciplines on graphic design and introductory 3D concepts.

Produced motion graphics, web and print design, web development, trade show campaign materials, industrial visualizations, game assets, 3D animation, and Flash animation.

Developed promotional materials and experimental courseware for the Academy for Continuing Education and the Department of Bioinformatics, with a focus on design and animation.

Created motion design elements for a local news broadcast channel, including channel identity animations, and developed web designs and Flash animations for various clients.

Delivered print and web design services, Flash animation, and web development for the company’s online portal.