Consultant, Founder

Bangalore, India

Product Design & Strategy
August 2025 – Present

• Piloted the integration of advanced AI tools and LLMs into the product design lifecycle, establishing automated workflows that significantly accelerate ideation, rapid prototyping, and research synthesis.
  
• Executed end-to-end solo product development, encompassing overarching product strategy, UX/UI design, and technical development, for zero-to-one applications, including the local event platform Headbangalore and B2B operations hub DukaanDesk.
  
• Advised clients on leveraging AI-driven design systems and modern, agile development stacks to rapidly scale conceptual platforms (such as hyperlocal civic engagement tools) into functional prototypes and market-ready products.

Sitetracker

Bangalore, India

Senior Manager, Product Design
Oct 2024 – July 2025

• Team Scaling
  Rapidly scaled the India-based product design team from 3 to 6 designers within three months to meet aggressive product demands.
  
• Strategic Alignment
  Established the Bangalore hub as a ‘Center for Excellence’ by hiring top talent and creating robust onboarding and career development frameworks.
  
• Operational Efficiency
  Mentored designers to operate autonomously during periods of limited product management support, ensuring zero loss in product momentum.
  
• Culture Building
  Fostered a vibrant design culture through regular critiques and workshops, ensuring process interoperability between India and U.S. leadership.

Zynga Game Network

Bangalore, India

Director, Experience Design
July 2021 – Sep 2023

Lead, Experience Design
May 2016 – July 2021

• Organizational Leadership
  Built and led a multidisciplinary team of 27 designers, researchers, and interns, managing resource allocation and design strategy across multiple IPs.
  
• Design Systems & ROI
  Championed the creation of a design system for FarmVille 2, achieving a 70% reduction in UX/UI production resources, eliminating UI bugs, and significantly enhancing conversion rates.
  
• Strategic Frameworks
  Solely developed ‘Praxis’, an in-house heuristic framework for Game UX design, which streamlined stakeholder collaboration and decision-making.
  
• Revenue Impact
  Formulated strategic UX initiatives for the FarmVille franchise, Casino games, and Word puzzle games that contributed to increased revenue over multiple quarters.
  
• Global Operations
  Collaborated with global leadership to shape operational policies, ensuring alignment with business objectives and optimizing features to decrease user support requests.

Lava International Ltd.

Bangalore, India

Head of User Experience
June 2014 – Nov 2015

Senior User Experience Designer
Oct 2013 – June 2014

• Product Launch
  Spearheaded the UX strategy, conceptualization, and design for HIVE, India’s first custom ROM on the Android platform.
  
• Design Systems
  Established comprehensive design systems and style guides to ensure consistency across all mobile product offerings.
  
• Design Culture
  Facilitated design thinking workshops and user feedback sessions, embedding a culture of continuous improvement within the engineering and product teams.

Spot Inc.,

Bangalore, India

Visual Experience Designer
(2011 – 2013)

Core design team member of the startup, managed holistic UX, visual design, branding, and motion graphics for the OneFLO iOS app.

Freelance & Consulting

Bangalore, India

Motion Designer, 3D Generalist, Art Director
(2010 – 2013)

App design for Android and iOS, Art direction, character animation, industrial visualization, and VFX for diverse clients in Denmark, Sweden, Norway and Germany.

Mindtree Wireless (formerly Kyocera Wireless)

Bangalore, India

Lead VFX Artist
(2009 – 2010)

UI design, Visual design  and motion graphics for India’s first indigenous Android phone and custom ROM code named NEO.

Trellisys.net,

Bangalore, India

Lead Motion Graphics Designer
(2004 – 2009)

Comprehensive motion graphics, industrial visualizations, interactive experiences and 3D animation.

National Institute of Design (NID)

Bangalore, India

Visiting Faculty
(2007)

Served as the first visiting faculty member at the Bangalore campus, instructing on Design & Digital Experience and 3D concepts to DDE and DRE batches in the first semester.