Strong understanding of UX principles, usability, and user-centered design processes.
UX design tools such as Sketch, Adobe XD, Figma, or similar software.
Experience in managing projects from conception to completion, including timelines, resources, and budgets.
lead and mentor a team of UX designers, providing guidance, feedback, and support.
aligning UX design efforts with business goals and overall company strategy.
Proficiency in conducting user research, usability testing, and interpreting results to inform design decisions.
Skill in creating prototypes and wireframes to visualize concepts and gather early feedback.
Understanding of interaction design principles and best practices for creating intuitive and engaging user interfaces.
Knowledge of visual design principles, typography, and color theory to create aesthetically pleasing interfaces.
Clear and effective communication with stakeholders, team members, and cross-functional teams.
Strong analytical and problem-solving skills to address design challenges and optimize user experiences.
Ability to empathize with users and advocate for their needs throughout the design process.
Experience working collaboratively with product managers, engineers, marketers, and other stakeholders.
Flexibility to adapt to changing priorities, project requirements, and organizational dynamics.
Awareness of current UX trends, emerging technologies, and industry best practices.
Skill in incorporating feedback from stakeholders and users into design iterations.
Understanding of UX metrics and methods to evaluate the success of designs.
Ability to create design documentation, specifications, and style guides for development teams.
Fostering a strong UX culture within the organization, promoting user-centric design thinking and practices.
Ability to negotiate trade-offs between design, business, and technical constraints.
I build high performing design teams and foster design culture.
With a dynamic career spanning over 13 years in UX Design and 11 years in Creative & Motion Design, I have transitioned from a creative motion design specialist to a strategic leader in User Experience (UX) design.
My journey reflects a deep passion for blending artistic vision with user-centered design principles, culminating in a proven track record of enhancing user interactions, driving business growth, and fostering collaborative design cultures.
My career trajectory underscores a unique blend of creative prowess and strategic UX leadership, demonstrating a versatile skill set that adapts to evolving design needs.
- Scaled and led the India-based product design team, growing the team from 3 to 6 designers within three months to meet rapid product demands.
- Built and maintained strong cross-functional collaboration with product managers, engineering teams, and leadership across India and the U.S., aligning design strategy with business goals.
- Played a key role in strengthening the Bangalore design hub as centre for excellence by hiring top talent, establishing onboarding frameworks, and creating career development paths.
- Fostered a vibrant design culture through regular design critiques, collaborative workshops, and process interoperability across global teams.
- Mentored designers to operate autonomously in fast-paced environments, including periods without direct product management support, ensuring continued product momentum and quality.
- Led a team of 27 designers, researchers and interns, in creating and implementing user-centered design processes and methodologies across several products/IPs.
- Spearheaded the design system and rapid prototyping framework of Farmville 2, resulting in about 70% decrease in UX/UI production resources, reduced the UI bugs to zero and a significant improvement in conversion rates.
- Led the UX design team on several features, resulting in higher user engagement due reduction/elimination of legacy issues and a significant decrease in user support requests.
- Developed and executed UX strategies that contributed to increase in revenue over multiple quarters.
- Designed and developed in-house frameworks for effective UX design, decision making and communication for collaborating with the stakeholders.
- Contributed to building, leading UX teams across live ops and new IPs including hands-on contribution at several stages.
- Collaborated with the organization’s global leadership and contributed towards operational policies and developing frameworks that enable building stronger teams.
- Established and maintained strong relationships with key stakeholders to ensure alignment between design efforts and business objectives.
- Championed usability testing and user research initiatives, delivering actionable insights that informed product improvements.
- Conceptualized the idea, crafted the User Experience (UX), formulated the Product Strategy, managed Social Marketing, and designed the Visual elements for HIVE, which stands as India’s pioneering custom ROM built on the Android platform.
- Collaborated closely with product managers, engineers, and executives to define project goals and ensure successful execution.
- Implemented design thinking workshops and user feedback sessions, fostering a culture of continuous improvement.
- Introduced and maintained design systems and style guides, ensuring consistency across all product offerings.
- Art Direction, Motion graphics, Character Animation, Industrial Visualization, VFX, Branding, Mobile App
- UX, Visual Design, branding, animations and motion graphics promo materials for the OneFLO iOS app.
- Conducted in-depth user research and analysis, translating findings into user personas, user journeys, and wireframes.
- Collaborated with development teams to ensure the successful implementation of design solutions.
- Art Direction, Motion graphics, 3D animation, Character Animation, Industrial Visualization, VFX, Design for Print and Web, Flash animation (Actionscript), Live and CG Integration, Branding.
- Visual Design, animations, transitions for India’s first indigenous Android phone and the custom ROM for the project code-name NEO, including the motion graphics promotional materials.
- Brief tenure as the very first visiting faculty member at the Bangalore campus of National Institute of Design, instructing first-semester students in Design & Digital Experience (DDE) and Design & Retail Experience (DRE) disciplines on industry-level graphic design and introductory 3D concepts.
- Produced motion graphics, design for web and print, web development, campaign materials for trade show installations, industrial visualizations, creation of game assets, 3D animation, Flash animation, and more.
- Created promotional materials for the Academy for Continuing Education and the Department of Bioinformatics, focusing on design and animation. Additionally, design and animate experimental courseware for Dentistry.
- Produced motion design elements for a local news broadcast channel, including channel identity animations. Additionally, designed, developed web designs and Flash animations for diverse clients of the company.
- Flash animation, Web design and development. 3D animation and motion graphics.
- Provided print and web design services, as well as Flash animation and web development for the company’s online portal.